Pandemic restrictions and changes in the willingness and ability to meet in public have further pushed society towards online dating and there’s been a whole host of new businesses springing up to cater for this fact. Online dating is getting more popular with all age groups but particularly younger adults – a staggering 48% of US adults aged 18-29 use dating apps now. Almost gone are the days when people have to lie to friends and family about the fact they’ve met their new partner online.
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